At the 2014 South Beach Wine & Food Festival, Evian wanted to create a playful activation using their Baby & Me campaign. This required the conceptualisation of the overall experience, the engagement of the user experience, the activation build out as well as the design of all of the graphic components throughout the space. Users interacted with the various photo booths to discover their inner child and received a take-away photo (both printed as well as digital) revealing their “baby & me.”