The Mini showroom of NYC made it’s mark on the Upper West Side Manhattan. Located adjacent to it’s parent company BMW, the Mini showroom was in complete contrast to it’s neighbouring dealership. The project included both interior and exterior building renovation which meant close collaboration between the interior and architectural teams. The Mini brand experience was carefully curated along side the German headquarters to ensure global consistency which consisted of a combination of dark finishes and neon lights.
*Awarded 2015’s Outstanding Retail Project by Greater New York Construction User Council.
- INTERIOR DESIGN
- NEW YORK, NY
- COMPLETED 2012
- WHILE AT HLW NY
- RETAIL, SERVICE, BRAND EXPERIENCE