Shortly after going through a corporate re-brand, the law firm, Nixon Peabody, decided to relocate their New York City office. The new identity paved the way for various design decisions in effectively communicating the branded environments. The vibrant accent colors were used in discrete but meaningful ways and the brand icon was explored in a variety of glazing treatments to identify space time – from minimal distraction banding to super graphics. Close collaborative efforts were essential with the architect in making sure the signage elements blended seamlessly with the architecture.
Architectural design by Perkins + Will, NY.
- GRAPHIC DESIGN
- NEW YORK, NY
- IN COLLABORATION WITH P+W
- BRANDED ENVIRONMENTS, SIGNAGE