Retrofit is a concept brand spawned from the need for a gym that met somewhere in the middle of glamorous and muscle-man. Possibly crafted for those with the appreciation for design without breaking your bank account. At the end of the day staying healthy and fit should not be exclusive but instead inviting.
The concept extends beyond the brand identity which is shown into the spacial realm, but let’s consider that phase 2.
- GRAPHIC DESIGN
- COMPLETED 2014
- BRAND IDENTITY, STATIONARY, SIGNAGE